{"id":4493,"date":"2023-01-26T09:41:00","date_gmt":"2023-01-26T08:41:00","guid":{"rendered":"https:\/\/www.interflora.se\/inspiration\/?p=4493"},"modified":"2025-09-29T10:15:39","modified_gmt":"2025-09-29T08:15:39","slug":"interfloras-reklam-genom-tiderna","status":"publish","type":"post","link":"https:\/\/www.interflora.se\/inspiration\/interfloras-reklam-genom-tiderna\/","title":{"rendered":"Interfloras reklam genom tiderna"},"content":{"rendered":"\n

S\u00e4g\u00a0det med\u00a0blommor\u00a0var\u00a0budskapet\u00a01924. En slogan\u00a0som\u00a0h\u00e5ller\u00a0\u00e4n\u00a0idag\u00a0\u2013 det\u00a0g\u00e4ller\u00a0d\u00e4remot\u00a0inte\u00a0allt\u00a0som\u00a0g\u00f6ms\u00a0i\u00a0arkiven.\u00a0F\u00f6lj\u00a0med\u00a0p\u00e5\u00a0en\u00a0tidsresa\u00a0i\u00a0marknadsf\u00f6ring!<\/p>\n\n\n\n

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1920\u20131940-tal<\/h2>\n\n\n\n

Blomsterf\u00f6rmedlingens numera copyrightskyddade slogan, S\u00e4g det med blommor, f\u00e5ngade uppm\u00e4rksamheten redan 1924. Reklamen visade att v\u00e4rlden l\u00e5g \u00f6ppen och blommor kunde budas n\u00e4stan vart som helst. Kanske till en \u00e5ldrig mamma l\u00e5ngt bort, som i den allra f\u00f6rsta morsdagsreklamen 1929. Att anspela p\u00e5 skuldk\u00e4nslor var inte fel!<\/p>\n\n\n\n

1.\u00a0Plansch\u00a0fr\u00e5n\u00a01924 med\u00a0handgjord\u00a0illustration\u00a0och\u00a0budskapet\u00a0S\u00e4g\u00a0det med\u00a0blommor.
2.\u00a0Mors\u00a0dag\u00a0uppm\u00e4rksammas\u00a0f\u00f6r\u00a0f\u00f6rsta\u00a0g\u00e5ngen\u00a0med\u00a0en\u00a0annonskampanj\u00a01929.
3.\u00a0Skyltningst\u00e4vlingar\u00a0var\u00a0l\u00e4nge\u00a0en\u00a0popul\u00e4r\u00a0marknadsf\u00f6ringsmetod,\u00a0h\u00e4r\u00a0med\u00a0levande\u00a0\u201dskyltdockor\u201d\u00a0i\u00a0G\u00e4vle, 1933.
4.\u00a0Fred\u00a0och\u00a0\u00f6ppna\u00a0gr\u00e4nser!\u00a0\u00c4ntligen\u00a0kan\u00a0blommor\u00a0skickas\u00a0till de\u00a0flesta\u00a0l\u00e4nder, 1946.<\/em><\/p>\n<\/div>\n\n\n\n

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1950\u20131960-tal<\/h2>\n\n\n\n

Nu fanns det mer pengar i reklambudgeten. Kampanjerna blev proffsigare och illustrationer var popul\u00e4rt. Romantiken spirade och blev allt mer v\u00e5gad.<\/p>\n\n\n\n

1.\u00a0Mors\u00a0dag-affisch, 1950.
2.\u00a0Begreppet\u00a0blommografera\u00a0\u00e4r\u00a0ganska\u00a0nytt\u00a01955\u00a0och\u00a0marknadsf\u00f6rs\u00a0i\u00a0helsidesannonser.
3.\u00a0Annonsfoto\u00a0f\u00f6r\u00a0fackhandelsreklam, 1968.<\/em><\/p>\n<\/div>\n\n\n\n

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1970-tal<\/h2>\n\n\n\n

Nya loggan \u201dekorren\u201d introducerades. Man anar flower power-influenser i tulpankampanjen som gjordes tillsammans med Hollands blomsterodlare.<\/p>\n\n\n\n

1. Tulpaner piggar upp hemma vid matborden 1971.
2. Flower power inspirerar 1973 n\u00e4r tulpankampanjen fotograferas bland maskrosorna.<\/em><\/p>\n<\/div>

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1980\u20131990-tal<\/h2>\n\n\n\n

Interflorakedjan utvecklades med hj\u00e4lp av massiv marknadsf\u00f6ring. Nya framg\u00e5ngar n\u00e5ddes med hj\u00e4lp av TV-reklam, men 1990-talets snackis blev den nakna Flowerman. Annonsen med Flowerman och texten Gl\u00e4djespridaren bel\u00f6nades med ett Guld\u00e4ggsdiplom.<\/p>\n\n\n\n

1.\u00a0P\u00e5 1980-talet kom den f\u00f6rsta Alla hj\u00e4rtans dag-annonseringen.
2.\u00a01990-talets\u00a0snackis\u00a0blev\u00a0den\u00a0nakna\u00a0Flowerman,\u00a0h\u00e4r\u00a0i\u00a0en\u00a0v\u00e4ldoftande\u00a0tryckt\u00a0annons.<\/em><\/p>\n<\/div>

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2000\u20132010-tal<\/h2>\n\n\n\n

Kampanjerna var f\u00e4rgstarka och inkluderande. Digital marknadsf\u00f6ring tog \u00f6ver den tryckta annonseringen mer och mer.<\/p>\n\n\n\n

1.\u00a01950-talets\u00a0nyord\u00a0blommografera\u00a0anv\u00e4nds\u00a0fortfarande\u00a0I\u00a0en\u00a0annons f\u00f6r\u00a0m\u00e5nadsbuketter\u00a02014.
2.\u00a0Nya\u00a0ord\u00a0dyker\u00a0upp\u00a0i\u00a0spr\u00e5ket\u00a0och\u00a0kommer\u00a0till\u00a0anv\u00e4ndning\u00a0i\u00a0annonserna,\u00a0eller\u00a0som\u00a0h\u00e4r\u00a0p\u00e5\u00a0en\u00a0affisch\u00a0f\u00f6r\u00a0marsbuketten\u00a02016.
3.\u00a02017 var\u00a0formspr\u00e5ket\u00a0randigt\u00a0(och\u00a0ibland\u00a0prickigt),\u00a0som\u00a0p\u00e5\u00a0den\u00a0h\u00e4r\u00a0f\u00f6nsterdekalen.<\/em><\/p>\n<\/div>\n\n\n\n

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2020-tal<\/h2>\n\n\n\n

Rosa Bandet \u00e4r en av \u00e5rets viktigaste kampanjer och 2021 blev Interflora huvudsponsor. Interfloras varum\u00e4rke sprids \u00e4ven i digitala och sociala medier samt poddar.<\/p>\n\n\n\n

1.\u00a02021\u00a0blev\u00a0Interflora\u00a0huvudsponsor\u00a0f\u00f6r Rosa\u00a0Bandet\u00a0och\u00a0samlade\u00a0in 4,1\u00a0miljoner\u00a0kronor till\u00a0Cancerfonden\u00a0under\u00a0\u00e5ret. Foto:\u00a0Lisa H\u00f6\u00f6k\u00a0
2.\u00a02022\u00a0vill\u00a0vi ha\u00a0\u00f6gonkontakt\u00a0med\u00a0modellen,\u00a0som\u00a0ofta\u00a0fotograferas\u00a0utomhus\u00a0f\u00f6r\u00a0att\u00a0f\u00f6rst\u00e4rka\u00a0\u00e5rstid\u00a0och\u00a0budskap.\u00a0Foto: Rikard Lilja
3.\u00a0Trendkollektionen\u00a02022\u00a0gick\u00a0i\u00a0naturliga\u00a0toner\u00a0och\u00a0s\u00e5ldes\u00a0av\u00a0alla\u00a0Interflorabutiker. Foto: Henrik Bonnevier<\/em><\/p>\n<\/div>\n\n\n\n

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Fira Interflora 100 \u00e5r med oss!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e4g\u00a0det med\u00a0blommor\u00a0var\u00a0budskapet\u00a01924. En slogan\u00a0som\u00a0h\u00e5ller\u00a0\u00e4n\u00a0idag\u00a0\u2013 det\u00a0g\u00e4ller\u00a0d\u00e4remot\u00a0inte\u00a0allt\u00a0som\u00a0g\u00f6ms\u00a0i\u00a0arkiven.\u00a0F\u00f6lj\u00a0med\u00a0p\u00e5\u00a0en\u00a0tidsresa\u00a0i\u00a0marknadsf\u00f6ring! 1920\u20131940-tal Blomsterf\u00f6rmedlingens numera copyrightskyddade slogan, S\u00e4g det med blommor, f\u00e5ngade uppm\u00e4rksamheten redan 1924. Reklamen visade […]<\/p>\n","protected":false},"author":1,"featured_media":4494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senaste-nytt"],"yoast_head":"\nInterfloras reklam genom tiderna | Interflora 100 \u00e5r<\/title>\n<meta name=\"description\" content=\"S\u00e4g det med blommor var budskapet 1924. En slogan som h\u00e5ller \u00e4n idag \u2013 det g\u00e4ller d\u00e4remot inte allt som g\u00f6ms i arkiven. F\u00f6lj med p\u00e5 en tidsresa i marknadsf\u00f6ring!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interflora.se\/inspiration\/interfloras-reklam-genom-tiderna\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interfloras reklam genom tiderna | Interflora 100 \u00e5r\" \/>\n<meta property=\"og:description\" content=\"S\u00e4g det med blommor var budskapet 1924. En slogan som h\u00e5ller \u00e4n idag \u2013 det g\u00e4ller d\u00e4remot inte allt som g\u00f6ms i arkiven. 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En slogan\u00a0som\u00a0h\u00e5ller\u00a0\u00e4n\u00a0idag\u00a0\u2013 det\u00a0g\u00e4ller\u00a0d\u00e4remot\u00a0inte\u00a0allt\u00a0som\u00a0g\u00f6ms\u00a0i\u00a0arkiven.\u00a0F\u00f6lj\u00a0med\u00a0p\u00e5\u00a0en\u00a0tidsresa\u00a0i\u00a0marknadsf\u00f6ring! 1920\u20131940-tal Blomsterf\u00f6rmedlingens numera copyrightskyddade slogan, S\u00e4g det med blommor, f\u00e5ngade uppm\u00e4rksamheten redan 1924. 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