{"id":337,"date":"2026-04-27T14:26:08","date_gmt":"2026-04-27T12:26:08","guid":{"rendered":"http:\/\/preprodblog.interflora.se\/blog\/?p=337"},"modified":"2026-04-28T14:02:58","modified_gmt":"2026-04-28T12:02:58","slug":"mors-dag-forr-och-nu","status":"publish","type":"post","link":"https:\/\/www.interflora.se\/inspiration\/mors-dag-forr-och-nu\/","title":{"rendered":"Mors dag f\u00f6rr och nu"},"content":{"rendered":"\n

F\u00f6rr firades mors dag med kaffe p\u00e5 s\u00e4ngen, barns\u00e5ng och flaggan i topp. Kanske inte det vanliga s\u00e4ttet att uppvakta mamma i dag, men helt enligt handboken 1919. D\u00e5 kom seden till Sverige och en sak \u00e4r lika sj\u00e4lvklar nu som d\u00e5 \u2013 blommor till mamma!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mors dag \u00e4r den sista s\u00f6ndagen i maj, s\u00e5 har det alltid varit trots att dagen firas vid andra tider utomlands. Att visa omtanke genom att plocka eller k\u00f6pa blommor till mamma ing\u00e5r i firandet och vid den h\u00e4r tiden har blomsters\u00e4songen kommit i g\u00e5ng i n\u00e4stan hela landet. F\u00f6r Interflora, som fyllde 100 \u00e5r 2023, \u00e4r mors dag en viktig del i historien. F\u00f6lj med p\u00e5 en tidsresa genom reklamen!<\/p>\n\n\n

\"\"\"Blombud<\/div>Grattis<\/span>

fr\u00e5n 359 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

F\u00e4rska blommor<\/p><\/div>

\"\"\"Blombud<\/div>Omtanke<\/span>

fr\u00e5n 379 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Kundernas favorit<\/p><\/div>

\"\"\"Blombud<\/div>F\u00e4rglycka<\/span>

fr\u00e5n 269 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

F\u00e4rska blommor<\/p><\/div>

\"\"\"Blombud<\/div>Kram<\/span>

fr\u00e5n 299 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Bunden av din lokala florist<\/p><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

1920-tal<\/h2>\n\n\n\n

Redan 1929 gjordes den allra f\u00f6rsta morsdagskampanjen och b\u00e5de tidningsannonser och affischer finns bevarade. Mor avbildades som en \u00e5ldrad kvinna i karmstol och reklamen anspelade p\u00e5 det d\u00e5liga samvetet; \u201dSkall mor k\u00e4nna sig gl\u00f6md p\u00e5 denna dag?\u201d och \u201dKom ih\u00e5g Mor med Blommor!\u201d.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

1930-tal<\/h2>\n\n\n\n

P\u00e5 1930-talet liknades mor vid en \u00e4nglalik jungfru Maria, med en rimmad uppmaning att s\u00e4nda blommor \u00f6ver land och hav. Redan d\u00e5 var 400 av landets fr\u00e4msta blomsterbutiker medlemmar i Blomsterf\u00f6rmedlingen och buketter levererades snabbt och s\u00e4kert till alla orter i Sverige och \u00e4ven \u00f6ver nationsgr\u00e4nserna.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"\/<\/figure>\n<\/div>\n\n\n\n
\n

1950-tal<\/h2>\n\n\n\n

Efter kriget blev reklamen lite spralligare, med glada barn i fokus. 1950 inf\u00f6ll mors dag p\u00e5 samma datum som 2023, s\u00f6ndagen den 28 maj. Rim var fortfarande hett: \u201dBlomsterf\u00f6rmedlingen n\u00e5r Mor var hon bor\u201d.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"\/<\/figure>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
\n

1960-tal<\/h2>\n\n\n\n

Fram till 1960-talet illustrerades budskapen ofta f\u00f6r hand av reklamtecknare. Som den h\u00e4r s\u00f6ta akvarellen, ett original med skissade blyertslinjer. Kanske trycktes den som affisch och sattes upp i butiker.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n\n\n\n
\n

2010-tal<\/h2>\n\n\n\n

Ett nytt maner \u2013 starka f\u00e4rger, rosa pioner och ett tydligt varf\u00f6r! P\u00e5minnelse om mors dag 2018.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

2020-tal<\/h2>\n\n\n\n

Under pandemin fanns det m\u00e5nga anledningar att visa omtanke, p\u00e5 mors dag och alla andra dagar. Annons fr\u00e5n 2020.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

2023<\/h2>\n\n\n\n

Interflora firar 100 \u00e5r som blomsterf\u00f6rmedlare, och vi uppvaktar mamma med vackert vilda buketter, g\u00e4rna i bleka pasteller.<\/p>\n\n\n\n

Till alla v\u00e4rldens mammor<\/h2>\n\n\n\n

Buketten V\u00e4rldens mammor med donation till L\u00e4kare Utan Gr\u00e4nser, sprider omtanken \u00e4nnu l\u00e4ngre – f\u00f6r kvinnor och barn v\u00e4rlden \u00f6ver. F\u00f6r s\u00e4kra f\u00f6rlossningar och v\u00e5rd f\u00f6r nyf\u00f6dda \u2013 i Afghanistan, Sierra Leone eller n\u00e5got annat av de \u00f6ver 70 l\u00e4nder d\u00e4r de arbetar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n\n\n
\"\"\"Blombud<\/div>Grattis<\/span>

fr\u00e5n 359 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Kundernas favorit<\/p><\/div>

\"\"\"Blombud<\/div>F\u00e4rglycka<\/span>

fr\u00e5n 269 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Din personliga h\u00e4lsning<\/p><\/div>

\"\"\"Blombud<\/div>Kram<\/span>

fr\u00e5n 299 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Handbundet av florister<\/p><\/div>

\"\"\"Blombud<\/div>Omtanke<\/span>

fr\u00e5n 379 kr<\/p><\/svg>K\u00f6p h\u00e4r<\/span>

Handbundet av florister<\/p><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

F\u00f6rr firades mors dag med kaffe p\u00e5 s\u00e4ngen, barns\u00e5ng och flaggan i topp. Kanske inte det vanliga s\u00e4ttet att uppvakta […]<\/p>\n","protected":false},"author":1,"featured_media":6002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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