{"id":329,"date":"2024-06-27T18:55:34","date_gmt":"2024-06-27T16:55:34","guid":{"rendered":"http:\/\/preprodblog.interflora.se\/blog\/?p=329"},"modified":"2025-03-20T16:21:00","modified_gmt":"2025-03-20T15:21:00","slug":"melodifestivalens-buketter-2024","status":"publish","type":"post","link":"https:\/\/www.interflora.se\/inspiration\/melodifestivalens-buketter-2024\/","title":{"rendered":"Interflora skapar Melodifestivalens vinnarbuketter 2024"},"content":{"rendered":"\n

Interflora har blivit tilldelade det prestigefyllda uppdraget att \u00e5terigen designa segerbuketterna f\u00f6r samtliga delt\u00e4vlingar och den storslagna finalen av Melodifestivalen 2024. H\u00e4r presenterar vi alla vinnarbuketter och du kan l\u00e4sa intervjuerna med de skickliga floristerna fr\u00e5n olika delar av Sverige som har formgett dem.<\/p>\n\n\n\n

Finalen – 9 mars i Stockholm<\/h2>\n\n\n\n

Efter en l\u00e5ng och kall vinter var m\u00e5let att maxa v\u00e5rk\u00e4nslan. Interflora Flower Stop i T\u00e4by fick melloscenen att sl\u00e5 ut i full blom n\u00e4r finalen avgjordes ig\u00e5r kv\u00e4ll.<\/p>\n\n\n\n

\u2013 Vi t\u00e4nkte att vinnarbuketterna skulle ha ett fr\u00e4scht och krispigt tema, som en nystart efter vintern, s\u00e4ger Carola Eriksson som driver butiken.<\/p>\n\n\n\n

Stommar av trollpil, som \u00e4r naturligt vriden, fick styra formerna. Det gjorde var och en av de sju buketterna unik.<\/p>\n\n\n\n

\u2013 Vi ville ha ett lite vildare uttryck, inte s\u00e5 regisserat. Blommorna fick f\u00f6lja trollpilens rytm och det passar ju bra i melodifestivalsammanhang.<\/p>\n\n\n\n

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I buketterna syntes viburnum (sn\u00f6bollsbuske), nejlika, ros, germini, gloriosa (kl\u00e4nglilja), solboll, ranunkel, freesia, lejongap och sm\u00e5 citrusfrukter av sorten kalamodin, som hade tr\u00e5dats fast.<\/p>\n\n\n\n

\u2013 Sedan hade vi f\u00f6rst\u00e5s olika sorters gr\u00f6nt, som fick spreta och liksom sk\u00f6ta sig sj\u00e4lvt.<\/p>\n\n\n\n

Luft i kanterna gav buketterna en l\u00e4tthet, matchat av orange, cerise, limegr\u00f6na, lila och gula toner.<\/p>\n\n\n\n

Carola band de sju buketterna vid ett bord framf\u00f6r kassadisken i butiken dagen f\u00f6re finalen och det skapade f\u00f6rst\u00e5s en del uppm\u00e4rksamhet.<\/p>\n\n\n\n

\u2013 Kunderna blev nyfikna och det var flera som ville k\u00f6pa. De tyckte f\u00e4rgerna var pigga!<\/p>\n\n\n\n

Delt\u00e4vling 5 – 2 mars i Karlstad<\/h2>\n\n\n\n

N\u00e4r Melodifestivalen kommer till V\u00e4rmland \u00e4r temat f\u00f6r blomsterdesignen given. Det var \u201dSola i Karlstad\u201d som inspirerade floristerna p\u00e5 Interflora Best Flower n\u00e4r de gjorde vinnarbuketterna.<\/p>\n\n\n\n

\u2013 Det blev en rund och lite plattare form med plumosa som str\u00e5lar ut\u00e5t sidorna, s\u00e4ger Per Andersson som driver butiken.
Han skrattar lite och s\u00e4ger att han och kollegorna slog ifr\u00e5n sig tanken \u201d\u00e4r det t\u00f6ntigt med denna st\u00e4ndiga sola?\u201d.<\/p>\n\n\n\n

\u2013 Det \u00e4r ju \u00e4nd\u00e5 stadens symbol som marknadsf\u00f6r Karlstad. Det blev bra det h\u00e4r, summerar han i efterhand.
F\u00e4rgskalan i gult, orange och rosa valdes f\u00f6r att matcha melodifestivalens spektrum. Buketterna inneh\u00f6ll bland annat craspedia (solboll), kalla, nejlika, ros och krysantemum.<\/p>\n\n\n\n

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Designen satte Per tillsammans med kollegorna Felicia och Sara som var med och band de fem buketterna som levererades till delfinalen, som var den femte i ordningen. Det var mycket att g\u00f6ra under fredagen, men Per \u00e4r rutinerad.<\/p>\n\n\n\n

\u2013 Jag har gjort buketter till mello tre g\u00e5nger och en g\u00e5ng till Lilla melodifestivalen, jod\u00e5, man har varit med ett tag, konstaterar han.<\/p>\n\n\n\n

Delt\u00e4vling 4 – 17 februari i Eskilstuna<\/h2>\n\n\n\n

Fest, glamour och blomstergl\u00e4dje; tre ord som summerar l\u00f6rdagens vinnarbuketter i Melodifestivalen. Och det var lyckliga artister som tog hem b\u00e5de dem och vinsten n\u00e4r fj\u00e4rde delfinalen avgjordes i Eskilstuna i g\u00e5r kv\u00e4ll.<\/p>\n\n\n\n

\u2013 Vi har f\u00f6rst\u00e5s t\u00e4nkt p\u00e5 mellof\u00e4rgerna, men koncentrerat oss p\u00e5 orange, gult och cerise, ber\u00e4ttar Annika Ahnmark som var med och gjorde vinnarbuketterna fr\u00e5n Interflora BlomsterVerkstaden.<\/p>\n\n\n\n

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Designen hade hon tagit fram tillsammans med kollegorna.<\/p>\n\n\n\n

\u2013 Vi band buketterna i en konstruktion av st\u00e5lringar, en st\u00f6rre och en mindre, som vi f\u00e4ste ihop. F\u00f6r s\u00e4kerhets skull m\u00e5lade vi dem cerise ifall de skulle r\u00e5ka synas genom blommorna. <\/p>\n\n\n\n

Blomvalet f\u00f6ll p\u00e5 craspedia (solboll), germini, anthurium (flamingoblomma), nejlika, hypericum (johannes\u00f6rt), ranunkel, nerine (amaryllisv\u00e4xt) och takl\u00f6k. En mix som domineras av cerise och som matchas av gr\u00f6nt.<\/p>\n\n\n\n

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\u2013 Vi best\u00e4mde oss f\u00f6r att g\u00f6ra l\u00e5ga men tjocka buketter, som samtidigt skulle vara lite yviga och ta f\u00f6r sig, s\u00e4ger Annika som levererat vinnarbuketter en g\u00e5ng tidigare.<\/p>\n\n\n\n

\u2013 Det \u00e4r j\u00e4ttekul, hela processen fr\u00e5n id\u00e9 till resultat. Det vi l\u00e4rt oss sedan sist \u00e4r att f\u00f6rberedelserna tar tid! Vi har s\u00e5 m\u00e5nga id\u00e9er, s\u00e4ger hon.<\/p>\n\n\n\n

Delt\u00e4vling 3 – 17 februari i V\u00e4xj\u00f6<\/h2>\n\n\n\n

Buketterna lyste i kapp med vinnarna i den tredje delfinalen i mello ig\u00e5r kv\u00e4ll. Interflora S\u00f6ders Blommor slog p\u00e5 stort med f\u00e4rgsprakande och omf\u00e5ngsrik floristisk design.<\/p>\n\n\n\n

\u2013 Vi satsade p\u00e5 f\u00e4rgsprakande buketter, byggda i stommar som vi fyllt med Solidago (gullris), Limonium (risp) och takl\u00f6k. F\u00f6r att hitta blommor i f\u00e4rgtemats nyanser fick vi anv\u00e4nda krukv\u00e4xter. Tre olika orkid\u00e9er blev l\u00f6sningen, f\u00f6rutom snittblommorna, ber\u00e4ttar Maria Bolander som driver S\u00f6ders Blommor.<\/p>\n\n\n\n

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Hela personalstyrkan var engagerad i uppdraget och kom med id\u00e9er till designen. Maria och hennes kollega Jennie Johnsson, som \u00e4r m\u00e4starutbildad florist, \u00e4gnade en stor del av fredagen \u00e5t att binda buketterna, som fick klassiskt rund form med rej\u00e4l diameter.<\/p>\n\n\n\n

\u2013 Hur stora blev de, en halvmeter breda? fr\u00e5gar Maria.<\/p>\n\n\n\n

\u2013 Nej, mer! Snarare 70 centimeter, svarar Jennie.<\/p>\n\n\n\n

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F\u00f6r att f\u00e5 formen stabil tillverkade de f\u00f6rst stommar av fl\u00e4tade st\u00e5ltr\u00e5dar, l\u00e4tta som moln, och i dem stacks blommorna ner i lager p\u00e5 lager.<\/p>\n\n\n\n

\u2013 Vandaorkid\u00e9er har inte s\u00e5 l\u00e5nga stj\u00e4lkar, s\u00e5 just dem satte vi i plastr\u00f6r, r\u00f6ren fungerar lite som fejkstj\u00e4lkar som g\u00e5r att d\u00f6lja, ber\u00e4ttar Maria.<\/p>\n\n\n\n

Nejlikor och lukt\u00e4rter ingick ocks\u00e5 i de blomrika buketterna, liksom rosor. F\u00f6r att de senare skulle vara i perfekt skick p\u00e5 l\u00f6rdagen hade de f\u00e5tt sl\u00e5 ut l\u00e5ngsamt under tv\u00e5 veckors tid i sval temperatur, noga \u00f6vervakade.<\/p>\n\n\n\n

\u2013 Allt har varit s\u00e5 roligt! Vi passade ocks\u00e5 p\u00e5 att bjuda in v\u00e5ra kunder till en workshop i torsdags kv\u00e4ll, s\u00e5 de fick binda egna buketter och h\u00f6ra mer om hur vi planerade v\u00e5ra vinnarbuketter. Ett mellospecial som var v\u00e4ldigt uppskattat.<\/p>\n\n\n\n

Delt\u00e4vling 2 – 10 februari i G\u00f6teborg<\/h2>\n\n\n\n

En bukett som poppar var m\u00e5let. Och visst lyckades de! Interflora Viola blomsterbutik levererade vinnarbuketterna till Melodifestivalens andra delt\u00e4vling i G\u00f6teborg.<\/p>\n\n\n\n

\u2013 Det var j\u00e4ttekul och en rolig uppgift att f\u00e5 g\u00f6ra, s\u00e4ger Emma Eriksson som skapade designen ihop med sin kollega Emelie Magnusson.<\/p>\n\n\n\n

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\u2013 Vi har diskuterat och pratat ihop oss. Emelie kom p\u00e5 hur vi skulle g\u00f6ra med konstruktionen medan jag tog mig an f\u00e4rgerna som g\u00e5r i cerise och lila med m\u00f6rka inslag f\u00f6r kontrastens skull.<\/p>\n\n\n\n

Buketterna band de i en konstruktion med tr\u00e4faner som skapar illusion av bubblor runt kanten.<\/p>\n\n\n\n

\u2013 Det \u00e4r ju ett tunt material som g\u00e5r att forma, s\u00e5 vi gjorde cirklar som vi h\u00e4ftade ihop till en kant. Sedan band vi blommorna innanf\u00f6r och l\u00e4t dem h\u00e4nga lite \u00f6ver.<\/p>\n\n\n\n

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Valet av blommor f\u00f6ll p\u00e5 nejlika i olika f\u00e4rger, anthurium, kalla, lukt\u00e4rt, ros, wandaorkid\u00e9, allium och plumosa.<\/p>\n\n\n\n

\u2013 Olika form och struktur, liksom matt och blankt, g\u00f6r att det h\u00e4nder lite. Och s\u00e5 h\u00e4r mot v\u00e5ren vill man ju ha f\u00e4rg, som ocks\u00e5 fick spegla mello, s\u00e4ger Emma.<\/p>\n\n\n\n

Delt\u00e4vling 1 – 3 februari i Malm\u00f6<\/h2>\n\n\n\n

Ingen har v\u00e4l missat att Mello dragit ig\u00e5ng? Och vi f\u00e5r \u00e5terigen s\u00e4ga: plats p\u00e5 scen f\u00f6r Interfloras vinnarbuketter! F\u00f6rst ut \u00e4r Interflora Fridhems blommor som levererade f\u00e4rg, m\u00e5ngfald och v\u00e5rl\u00e4ngtan till Malm\u00f6 Arena.<\/p>\n\n\n\n

\u2013 V\u00e5r design symboliserar ocks\u00e5 hopp och gl\u00e4dje, ber\u00e4ttar Christina Santesson-Henryson som skapat buketterna tillsammans med sin kollega Paulina Gyllensw\u00e4rd.<\/p>\n\n\n\n

Inspirationen \u00e4r lika delar v\u00e5rl\u00e4ngtan och mellologgan med sina regnb\u00e5gsf\u00e4rger och allt vad den kan associeras till.<\/p>\n\n\n\n

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\u2013 Vi t\u00e4nkte p\u00e5 global m\u00e5ngfald och alla m\u00e4nniskors lika v\u00e4rde oavsett ursprung, utbildning eller sexuell l\u00e4ggning. Till det lade vi till hopp och l\u00e4ngtan efter v\u00e5rens knoppar och blommor som sl\u00e5r ut.<\/p>\n\n\n\n

Blomsorterna valdes d\u00e4refter: fransk tulpan, italiensk mimosa, spansk vaxblomma, ranunkel, anemon, solboll och f\u00e4rgstark gerbera som syns ordentligt.<\/p>\n\n\n\n

\u2013 Vi har sm\u00e5blommiga sorter som freesia i buketterna ocks\u00e5. De g\u00f6r sitt jobb f\u00f6r helheten, men kommer nog inte synas s\u00e5 mycket live. Allt beh\u00f6ver inte synas genom TV:n \u2013 det \u00e4r som med oss m\u00e4nniskor; en del vill ta plats p\u00e5 scen och en del \u00e4r mer tillbakadragna. Tillsammans blir det en helhet, s\u00e4ger Christina och till\u00e4gger:<\/p>\n\n\n\n

\u2013 Det \u00e4r h\u00e4rligt att v\u00e5r butik f\u00e5r vara med och synas och inspirera andra!<\/p>\n","protected":false},"excerpt":{"rendered":"

Interflora har blivit tilldelade det prestigefyllda uppdraget att \u00e5terigen designa segerbuketterna f\u00f6r samtliga delt\u00e4vlingar och den storslagna finalen av Melodifestivalen […]<\/p>\n","protected":false},"author":1,"featured_media":1014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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