{"id":286,"date":"2023-11-18T21:58:45","date_gmt":"2023-11-18T20:58:45","guid":{"rendered":"http:\/\/preprodblog.interflora.se\/blog\/?p=286"},"modified":"2025-03-20T16:02:03","modified_gmt":"2025-03-20T15:02:03","slug":"johan-munter-intervju","status":"publish","type":"post","link":"https:\/\/www.interflora.se\/inspiration\/johan-munter-intervju\/","title":{"rendered":"M\u00f6t m\u00e4sterfloristen Johan Munter"},"content":{"rendered":"\n<p><em><strong>\u201dMin stil \u00e4r romantisk, pudrig och mjuk\u201d<\/strong><\/em><\/p>\n\n\n\n<p><strong>N\u00e4r Johan Munter beskriver sitt floristiska hantverk blir inspirationsk\u00e4llorna tydliga. I hans huvud och h\u00e4nder omvandlas himlens f\u00f6r\u00e4nderliga f\u00e4rg, vildvuxna rabatter och sorgl\u00f6sa sommarkv\u00e4llar till m\u00e4sterlig blomsterdesign.&nbsp;<\/strong><\/p>\n\n\n\n<p>Naturen har alltid varit viktig f\u00f6r Johan Munter, som driver blomsterbutiken Floristkompaniet i centrala Stockholm tillsammans med sin fru Malin. Det \u00e4r allts\u00e5 en bit utanf\u00f6r stenstaden som kreativiteten f\u00f6ds, inte s\u00e4llan hemma i radhustr\u00e4dg\u00e5rden och runt familjens torp i \u00d6sterg\u00f6tland. D\u00e4r finns r\u00f6relsen i v\u00e4xtligheten, det okonstlade och till synes anspr\u00e5ksl\u00f6sa som han efterstr\u00e4var i sitt arbete. Att binda stramt \u00e4r l\u00e4tt, men att efterlikna naturen har h\u00f6g sv\u00e5righetsgrad.<\/p>\n\n\n\n<p>\u2013 N\u00e4r man lyckas ser det enkelt ut, s\u00e4ger han.<\/p>\n\n\n\n<p>Och det \u00e4r just s\u00e5 hans blomsterdesign upplevs. Enkelheten bor i de svulstiga buketterna, i den utsv\u00e4vande bordsdekorationen och i huvudkransen som \u00e4r t\u00e4nkt att b\u00e4ras som en krona till sommarens utomhusfester.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/imagenygqk.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Nu finns fem floristiska hantverk i olika storlekar signerade Johan Munter p\u00e5 interflora.se. Sortimentet v\u00e4nder sig till kunder som s\u00f6ker det extra, det utvalda och det unika. Det som f\u00e5r kosta lite mer, skapat av en m\u00e4sterflorist.<\/p>\n\n\n\n<p>\u2013 Jag ville \u00e5t en blomrik, prunkande k\u00e4nsla n\u00e4r jag planerade mina produkter f\u00f6r Interflora. Stilen \u00e4r romantisk, pudrig, pastellig och mjuk med fria former som m\u00e5nga tilltalas av.<\/p>\n\n\n\n<p>Pionen symboliserar allt detta och \u00e4r en av hans m\u00e5nga favoriter.<\/p>\n\n\n\n<p>\u2013 Den \u00e4ndrar sig s\u00e5 otroligt mycket. Det \u00e4r som att f\u00f6lja ett helt liv fr\u00e5n den slutna knoppen till hur blomman sl\u00e5r ut, blir stor och fluffig och slutligen faller ihop som ett str\u00f6ssel p\u00e5 bordet. Jag gillar hela den resan. Det finns ocks\u00e5 m\u00e5nga pioner som \u00e4ndrar f\u00e4rg, \u00b4Coral Sunset\u00b4 heter en som finns med i alla mina pionprodukter, en annan \u00e4r \u00b4Command Performance\u00b4. De h\u00e4r tv\u00e5 \u00e4r f\u00e4rgstarka som ungdomar, sedan bleknar de och \u00e4r allra vackrast n\u00e4r de ska d\u00f6.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/imagewhpdj.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Det personliga hos blommorna blir p\u00e5tagligt genom Johans liknelser. Som att alla sorter ska synas i en bra bukett. Han drar parallellen till en skolklass, d\u00e4r alla elever beh\u00f6ver bli sedda och d\u00e4r olikheter skapar en bra helhet.<\/p>\n\n\n\n<p>F\u00f6ljdriktigt blandar han knoppigt med utslaget, i s\u00e5v\u00e4l pion- som i rosbuketten.<\/p>\n\n\n\n<p>\u2013 N\u00e4r man ser de sm\u00e5 knopparna och de utslagna rosorna tillsammans framh\u00e4ver de varandra. Buketten kommer sj\u00e4lvklart leva l\u00e4nge, men man kan f\u00e5 plocka bort n\u00e5gon enstaka blomma efterhand.<\/p>\n\n\n\n<p>I vilka sammanhang ser han d\u00e5 sina blomsterkreationer?<\/p>\n\n\n\n<p>\u2013 Jag har t\u00e4nkt att den minsta rosbuketten \u00e4r en riktigt fin brudbukett, det kan bli s\u00e5. Jag ser ocks\u00e5 framf\u00f6r mig att studentexamen, f\u00f6delsedagar och romantik kan finnas med i bilden n\u00e4r man v\u00e4ljer ur mitt sortiment. Jag hoppas ocks\u00e5 att n\u00e5gon k\u00f6per till sig sj\u00e4lv. \u00c4r det n\u00e5gon g\u00e5ng man ska b\u00e4ra krans s\u00e5 \u00e4r det nu \u2013 till studenten, midsommar och fester i den m\u00e5n man f\u00e5r ha det.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/imagex32w.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Bordsdekorationerna kan man best\u00e4lla till en fin middag eller en tr\u00e4dg\u00e5rdsbjudning.<\/p>\n\n\n\n<p>\u2013 De passar olika teman och stilar och \u00e4r v\u00e4ldigt anv\u00e4ndbara. Det vore kul om n\u00e5gon best\u00e4llde ett par stycken till en trevlig tillst\u00e4llning, n\u00e4r det \u00e4r m\u00f6jligt.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/5a1a4521.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Floristkompaniet \u00e4r ombud f\u00f6r Interflora och en v\u00e4lk\u00e4nd butik i Stockholm, med m\u00e5nga stamkunder och prestigefyllda uppdrag. M\u00e5nga k\u00e4nner igen Johan fr\u00e5n TV4 Nyhetsmorgon, d\u00e4r han varit en \u00e5terkommande blomsterinspirat\u00f6r i hela 17 \u00e5r.<\/p>\n\n\n\n<p>\u2013 Butiken var v\u00e4lk\u00e4nd redan n\u00e4r jag och Malin tog \u00f6ver. Den grundades 1989 p\u00e5 S\u00f6dermalm och flyttade till den adress vi har nu 1996. Sedan dess har fem av floristerna h\u00e4r vunnit Svenska M\u00e4sterskapen i blomsterdesign (tidigare blomsterbinderi).<\/p>\n\n\n\n<p>Johan \u00e4r sj\u00e4lv en av dem. F\u00f6rsta g\u00e5ngen han vann SM var 2004, d\u00e5 var han bara 23 \u00e5r. Bland gratulationerna h\u00f6rdes ocks\u00e5 varnande ord: \u201dDet \u00e4r inte bra att vinna n\u00e4r man \u00e4r s\u00e5 ung, att n\u00e5 stora m\u00e5l tidigt i livet\u201d.<\/p>\n\n\n\n<p>\u2013 Men jag har alltid gillat att t\u00e4vla och har vunnit en g\u00e5ng till, det var 2012. Det var sk\u00f6nt, det k\u00e4ndes mer som att vinna p\u00e5 riktigt. Jag har fortfarande drivet att uts\u00e4tta mig f\u00f6r t\u00e4vlingar och st\u00e4nger inte den d\u00f6rren.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/5a1a4789.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Ett par internationella m\u00e4sterskap har det ocks\u00e5 blivit. Han kom elva i VM i Shanghai 2010, ocks\u00e5 en rolig erfarenhet \u00e4ven om han just d\u00e5 inte tog sig till final.<\/p>\n\n\n\n<p>Nu \u00e4r han utsedd till en av Interfloras sex m\u00e4sterflorister 2021.<\/p>\n\n\n\n<p>\u2013 Det k\u00e4nns j\u00e4tteroligt att ha blivit utvald f\u00f6r att ta fram ett sortiment med personliga produkter, det \u00e4r en hedersbetygelse. Fem briljanta personer har handplockats och f\u00e5tt den h\u00e4r titeln tillsammans med mig. Det ska bli sp\u00e4nnande och inspirerande att f\u00f6lja dem och deras val. Jag tror att m\u00e4sterfloristernas sortiment kommer att lyfta s\u00e4songsblommorna v\u00e4ldigt fint.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.interflora.se\/inspiration\/wp-content\/uploads\/2025\/03\/imagefkk3e.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Johan tror att det p\u00e5kostade utbudet ocks\u00e5 \u00e4r en viktig inspirationsk\u00e4lla.<\/p>\n\n\n\n<p>\u2013 Man m\u00e5r bra av att ha blommor omkring sig. Av exklusivt hantverk kan du f\u00e5 f\u00e4rg- och sortinspiration. \u00c4ven om jag skulle kunna ta hem gigantiska buketter varje vecka fr\u00e5n min blomsterbutik s\u00e5 \u00e4r jag v\u00e4ldigt n\u00f6jd med att bara ha tv\u00e5 pioner i en vas. Vi har alltid blommor i alla rum och alltid p\u00e5 handfatet. Det beh\u00f6ver inte vara stort. Vi plockar in fr\u00e5n tr\u00e4dg\u00e5rden just nu, det \u00e4r j\u00e4tteh\u00e4rligt. Men jag skulle g\u00e4rna f\u00e5 \u2013 eller unna mig \u2013 en riktigt lyxigt stor bukett n\u00e5gon g\u00e5ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAKTARUTA<\/h2>\n\n\n\n<p><strong>Namn:<\/strong>&nbsp;Johan Munter.<br><strong>Aktuell:<\/strong>&nbsp;Som en av Interfloras handplockade m\u00e4sterflorister 2021.<br><strong>\u00c5r i yrket:<\/strong>&nbsp;24.<br><strong>Driver:<\/strong>&nbsp;Floristkompaniet i centrala Stockholm tillsammans med sin fru Malin. Tog \u00f6ver butiken 2006.<br><strong>Styrka som florist:<\/strong>&nbsp;Kreativ, hittar nya l\u00f6sningar och g\u00f6r s\u00e4llan samma sak flera g\u00e5nger.<br><strong>Igenk\u00e4nd p\u00e5 stan:<\/strong>&nbsp;Det h\u00e4nder att damer kommer fram eftersom de sett mig i TV4 Nyhetsmorgon. Jag blir bara glad.<br><strong>Uppvuxen:<\/strong>&nbsp;P\u00e5 ett stort jord- och skogsbruk som familjen driver, men jag \u00e4r den f\u00f6rsta som inte h\u00e4ngt med in i familjef\u00f6retaget som funnits i generationer. Jag var intresserad av blommor redan n\u00e4r jag var fyra, fem \u00e5r. Det blev en fulltr\u00e4ff n\u00e4r jag s\u00f6kte floristutbildningen p\u00e5 gymnasiet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201dMin stil \u00e4r romantisk, pudrig och mjuk\u201d N\u00e4r Johan Munter beskriver sitt floristiska hantverk blir inspirationsk\u00e4llorna tydliga. I hans huvud [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mot-vara-florister"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00f6t m\u00e4sterfloristen Johan Munter | Interflora<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.interflora.se\/inspiration\/johan-munter-intervju\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f6t m\u00e4sterfloristen Johan Munter | Interflora\" \/>\n<meta property=\"og:description\" content=\"\u201dMin stil \u00e4r romantisk, pudrig och mjuk\u201d N\u00e4r Johan Munter beskriver sitt floristiska hantverk blir inspirationsk\u00e4llorna tydliga. 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